Business
Where is the money left on the table?
I look at a business the way an investor looks at a building: what it earns, where it leaks, and what it could be worth if it ran well.
How I look at it
Six questions before touching anything.
Most businesses do not need a revolution. They need someone to look at the numbers calmly and say where to start.
Where every dollar comes from, and which of those sources can grow without breaking anything.
What is left after the real costs, not the ones in the pitch.
How many of your hours hold the business up. That is the cost nobody writes down.
Old prices, slow collections, customers who leave quietly, work done twice.
Which part can move to a system and pay for itself in months, not years.
What the business would be worth if a buyer looked at it today. And what would raise that fastest.
The $100K question
You have $100,000 and you want exposure to Miami. These are the real choices.
Move the two sliders to your situation and see which ones fit. There is no right answer for everyone, there is a right answer for you.
| The move | Liquidity | Control | Your effort | What you would need to believe |
|---|---|---|---|---|
| A public REIT | 5 of 5 | 1 of 5 | 1 of 5 | That you want exposure to the sector and the ability to sell on any Tuesday, and that you can live with the market's mood. |
| Private lending | 2 of 5 | 3 of 5 | 2 of 5 | That the property and the borrower are solid enough that being the bank pays you better than being the owner. |
| A syndication, as a passive partner | 1 of 5 | 1 of 5 | 1 of 5 | That the operator is worth more than your own time, and that you can leave the money alone for years without needing it. |
| Buying a small property yourself | 1 of 5 | 5 of 5 | 5 of 5 | That you want the control and you are ready for a tenant, a roof, an insurance bill that climbs, and a special assessment if one shows up. |
An educational comparison, not investment advice. Every deal changes the numbers and the risks. What I do with you is run your specific case.
How I work with you
Four ways in.
Business review
A full look at revenue, margin, your hours and the leaks. You leave with a short list of what to touch first.
Acquisition analysis
Someone brings you a business to buy. I check the numbers, the hidden risk, and what would have to be true for it to be worth it.
Operations and automation
The repetitive work moves to a system. We build the technology at Pulppo App, only where it pays for itself.
Getting ready to sell
What raises the value before you sell, and what lowers it. A year of preparation changes the final price.
Case 002 · Business
This business makes $2M a year. Here's the first thing I'd change.
The first story of the I SEE A WAY™ series on the business pillar. A real business, the numbers on screen and a decision at the end.
Verdict: first stories coming soon
The next step
Give me 10 minutes.
Tell me what you have and what you're weighing. I'll tell you if there's a way, and what I'd do next.
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